Levi's is riding high into the future of denim with a new campaign that draws inspiration from Beyoncé's latest album, 'Cowboy Carter'. The post, featuring a woman in a cowboy hat riding a horse, tagged Beyoncé and fueled excitement among her fans. This comes after Levi's missed sales expectations in June but maintains optimism about the industry's growth.
The post included an image of a woman wearing a cowboy hat and riding a horse with the caption"INTRODUCING: A New Chapter."
Levi's second-quarter earnings in June missed Wall Street's sales expectations, but the brand's leadership has maintained that the future of denim is bright.The post included an image of a woman wearing a cowboy hat and riding a horse with the caption"INTRODUCING: A New Chapter.
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Levi's Beyonce Denim Campaign Future Of Fashion
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