The LVMH-owned brand staged a cinematic fashion moment atop the Hangang River, with a little help from 'Squid Game' director Hwang Dong-hyuk.
The lower deck of the bridge, which is a pedestrian-friendly thoroughfare, runs a total length of 795 meters, a little less than half a mile, and Hwang bathed it in dramatic orange and blue light.
In contrast to some of the extravagant scenarios in his hit Netflix show “Squid Game,” which was ranked the most watched show or movie on Netflix with 1.6 billion hours viewed, Hwang wanted the fashions to stand out in a realistic manner, which explains the pared-back stage design. Describing the collection as a “diplomatic journey,” communicated via the brand’s ever-evolving design lexicon, Ghesquière said he went for “a mix of moments,” an enduring theme of his, on the symbolic bridge., the “Squid Game” star and Louis Vuitton brand ambassador, opened the display, rocking a bright blue windbreaker with marigold accents and waist-defining zippers.
The A-line skirt, chunky outerwear, sci-fi-inspired elements, and its latest addition, the supersized buckle, help loosen up the more traditional tailored pieces.Moët Hennessy Louis Vuitton-owned French maison’s famed monogram and its variations, including a blown-up version of the checkerboard Damier print, were cast onto bodysuits with plunging necklines, puffer jackets and wide-legged pants, while the four-petal flower motif came to life as a thin leather belt’s decoration.
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