The Cut spent an afternoon in Miami with TikTok’s new favorite couple, Campbell and Jett Puckett, who coined ‘Pookie looks absolutely fire tonight.’
“She’s a princess. She looks like a princess, she talks like a princess, she walks like a princess, everything about her is like a princess. That’s what I love about her,” Jett Puckett tells me at thewhen I ask how he knew his influencer wife, Campbell Puckett — whom he affectionately calls “Pookie,” much to the delight of their 816,000 TikTok followers — was the one.
Even my mom, who’s never scrolled through TikTok a day in her life, was excited to hear I was meeting the man who coined the phrase “Pookie is looking absolutely fire tonight.” Their corny yet endearing videos have been quoted by celebrities including Meghan Trainor, Jimmy Fallon, and Sylvester Stallone. On the SAG Awards red carpet earlier this year, Reese Witherspoon
“I walked up to the prettiest girl in the bar and introduced myself. I bought the ring six months later,” Jett says. “It really was love at first sight. We both knew that right away.” They were living in Philadelphia at the time, where Pookie was a flight attendant and Jett was pursuing a joint M.B.A. from the Wharton School and J.D. from the University of Pennsylvania. Pookie always dreamed of being an influencer and has been posting consistently on Instagram since 2017.
Jett is direct, articulate, and quick to answer all of my questions about the business side. When the conversation shifts to their long-term goals and the reason for their success, Pookie jumps in. “If there’s one thing I can say, it’s that being yourself is truly the biggest asset,” she says. “If you’re true to yourself, you’re always going to come out on top.”
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