Google has announced substantial price hikes for its YouTube Premium subscription service in several countries around the world. European users are particularly affected, with some family plan subscribers facing increases of nearly 40%. The company cites the need to 'continue to deliver great service and features' and 'support the creators and artists you watch on YouTube' as justification for the price increases.
as Google has announced significant price increases in several countries. This latest round of hikes, primarily affecting European users, follows similar increases in other regions, including the United States, earlier this year.
In Ireland, Netherlands, Italy and Belgium, subscriptions went up from €11.99 to €13.99 for single plans and €17.99 to €25.99 for family plans. In Switzerland, single subscriptions went from 15.90 CHF to 17.90 CHF, while family plans went from 23.90 CHF to 33.90 CHF. Similar increases also impacted other regions, including Denmark, Sweden, Singapore, the United Arab Emirates, Malaysia, Saudi Arabia, Indonesia, Colombia and Thailand.
Youtube Google Price Increase Subscription European Users
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