Giving thanks to a grandmother’s legacy: Ryan Rogers takes on the Mary Kay empire

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Giving thanks to a grandmother’s legacy: Ryan Rogers takes on the Mary Kay empire
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The 45-year-old will take on the role of CEO of the Dallas cosmetics firm Jan. 1.

To many, Mary Kay Ash was the woman who created an iconic, direct-selling cosmetics firm.

David Holl , the company’s CEO since 2006, and Ryan Rogers, Mary Kay’s chief investment officer and grandson of Mary Kay Ash, are shown on Nov. 18 at the Mary Kay Global Headquarters in Addison. Rogers will step in as the Mary Kay's CEO and president effective Jan. 1.To this day, Rogers isn’t quite sure why he was chosen all those years ago.

“She was exactly what you would think she would be, except for one thing that people seem to be surprised about — she was tough,” Holl said. “I want them to be excited about my new role, and I want them to be excited about the future,” Rogers said. Various Mary Kay products photographed on Friday, Nov. 18, 2022, at the Mary Kay Global Headquarters in Addison. Ryan Rogers, Mary Kay’s chief investment officer and grandson of Mary Kay Ash, will step in as the Mary Kay's CEO and president effective Jan. 1.

Holl leaves the business with Rogers as the pandemic slows and during what he regards as one of the most historic times to operate a business.Rogers remembers the very early challenges the pandemic presented. Mary Kay manufactures and distributes products in Dallas-Fort Worth, so deeming the firm as an essential company was a conversation he remembers vividly, as the previous chief investment officer.and later donated it to the Baylor Scott & White Dallas Foundation, Holl said.

“One of the things that I really want to lean heavily into is how Mary Kay uses social media to market not only our products but also the opportunity of being a Mary Kay independent beauty consultant,” Rogers said.For a business that grew through word of mouth, social media presents a “powerful tool” for Mary Kay, Rogers said.

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