Gannett sues Google, Alphabet claiming they have a monopoly on digital advertising

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Gannett is suing Google and parent company Alphabet, claiming they unlawfully hold monopolies on digital advertising technology.

United States News, United States Headlines

FILE - In this July 14, 2010 file photo, the sign for Gannett headquarters is displayed in McLean, Va. Gannett has filed a civil lawsuit against Google and its parent company Alphabet, Tuesday, June 20, 2023, claiming that they unlawfully hold monopolies in the advertising technology tools that publishers and advertisers use to buy and sell online ad space.

In January the Justice Department and eight states filed an antitrust lawsuit against Google, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to advertisers, consumers and even the U.S. government. The suit accused the company of unlawfully monopolizing the way ads are served online by excluding competitors.

The unprecedented decision to push for such a breakup marks a significant escalation by Brussels in its crackdown on Silicon Valley digital giants, and follows a similar move by U.S. authorities seeking to bust Google’s alleged monopoly on the online ad ecosystem. Reed claims that local news outlets are hurting because of unlawful bid-rigging practices used by Google.

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