The spicy snack has inspired songs, clothes and movies, but for some Latinos in the U.S., the chips hold a particularly special meaning.
You have the chips, but they've also inspired songs. Sweatshirts, socks and sweatpants. Restaurants. Entire TikTok personas. And now, even
Filippelli doesn't work on the Frito-Lay brand's marketing, but she's spent enough time — more than 25 years — in the multicultural marketing industry to know what U.S. Hispanic consumers like to eat. And spicy snacks are one of those things. "Mostly Mexican-American, but a lot of U.S. Hispanics come from countries where they're used to a different palate," Filippelli explained."They're used to different flavors, particularly in Mexico. Obviously, a lot of spicy flavors in the food, and so there was an opportunity to really get in the space and take hold because there really wasn't anything that was coming to the U.S. at that time.
" incorporated Hot Cheetos — and the brand — and then the product itself into different areas of consumer's lifestyles," said Filippelli. One way it has done that is with the dust.If you've talked to anyone who has eaten Hot Cheetos recently, one dead giveaway would be their fingers. The chips are known to leave a stubborn red dye on the fingers of the person eating them.
"I was like, 'I have to include Hot Cheetos in there because people are going to relate so much,'" said Marlene Mendez, a content creator who goes byIn the video, Mendez is holding a bag of Flamin' Hot Cheetos, playing the role of a high school student who is FaceTiming with her friend, played by Adam Martinez, a content creator who goes by. The two students are gossiping about a foul smell in the classroom before they notice another student looking at them.
It's a character that has resonated with Mendez's viewers. So much so, it effectively made her social media famous, helping launch the full-time career Mendez now has as a content creator.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Horford, Duarte, Towns y Jáquez, los protagonistas latinos en la NBALa temporada 2023/2024 de la NBA empieza con menor representación latina e hispana, pero los cuatro nombres activos, los dominicanos Al Horford, Karl Anthony Towns y Chris Duarte, y el mexicano Jaime Jáquez, prometen mucho protagonismo en sus respectivos proyectos, alguno de ellos con el anillo como objetivo.
Read more »
New California Law Legalizes Lowrider CruisingCalifornia Gov. Gavin Newsom (D) signed a bill into law that legalizes lowrider cruising, a cultural and artistic tradition of customizing cars with a lowered body developed by Latinos living in the state, ending a decades-long ban on the popular pastime.
Read more »
Rep. Mike Collins channels speaker battle frustration through memes 'with a little help'Julia Johnson is a politics reporter at the Washington Examiner, where she also worked as a trending news editor. She was born and raised in New Jersey before earning her bachelor's in political science in 2021 from the University of South Carolina, with a minor in mass communications.
Read more »
10 Hilarious Bluey MemesBluey is a cartoon that has depth and plenty of comedy not usually seen in children's shows, which makes it a great template for hilarious memes.
Read more »
Using Nvidia GPUs as collateral is spreading.Crusoe Energy, a former crypto miner turned AI server landlord, reportedly raised $200 million to buy Nvidia’s H100 chips and will use the hot commodity as collateral. Bill Libby, CEO of Upper90, which provided the loan to Crusoe Energy, said Nvidia chips are a “new asset class.
Read more »
Woman accused of robbing online date in Las Vegas of $57K, police sayA Nevada woman who arranged an online date with an older man in Las Vegas is accused of stealing $57,000 in cash and casino chips, authorities said.
Read more »