"Want Ads" accomplishes what every pop song should set out to do: finding a new, novel and fun way to present extremely relatable emotions and situations.
In 1971, the Honey Cone also got a hand from the Chairmen of the Board, a group that had scored one of the biggest soul hits of the young decade for Holland-Dozier-Holland'sWhile that smash was scribed by the H-D-H team along with Ron Dunbar, Chairmen singer General Johnson also wanted to prove himself as a songwriter, and found success in late 1970 with the Hot 100 No. 8 hitco-written with Greg Perry for the Hot Wax group 100 Proof .
Before that song was recorded, though, Perry and Johnson used a suggestion from recording engineer Barney Perkins, and wrote another spin on the extended-metaphor song with"Want Ads" -- about an unsatisfied woman describing her plan to literally recruit a new man through the newspaper as an open job position. The song was first given to Hot Wax act Glass House -- led by Scherrie Payne, who then recorded a new version of it with her sister Freda, of"Band of Gold" fame.
Though"Want Ads" wasn't a Motown record, it couldn't quite escape the label's DNA, as the song bears the obvious musical influence of Motown's signature hit of the new decade to that point:first of four 1970 Hot 100 No. 1s for their new phenomenon of a family act, The Jackson 5.
" introduction at the beginning of"Back." At points throughout"Ads," you half-expect Tito, Jackie, Jermaine and Marlon to pipe in with a"But while"I Want You Back" elevated skyward on the youthful exuberance of its teenage performers,"Want Ads" remains grounded in the been-around-the-block life experience of the Honey Cone.
The Honey Cone's stay atop the Hot 100 was short, lasting just a lone week before singer-songwriter Carole King's double-A side
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