Just when Hallmark fans were starting to wean themselves from paper, the 111-year-old company is discontinuing its e-cards
Eriq Fields got an email from Hallmark Cards last week that wasn’t heartfelt or funny.No more emails with dancing Peanuts characters to celebrate happy occasions from birthdays to Fridays. No more saxophone-playing Santa. No more animated Maxine, the wisecracking, curmudgeonly senior citizen with her own line of cards.
“I was so upset when I saw it,” said Mr. Fields, a 48-year-old global manager for a telecom company who lives in Richardson, Texas. “It threw me. The timing seemed puzzling to some fans of the beleaguered greeting-cards industry. With physical cards in long-term decline, the virtual version once seemed to offer a lifeline. E-card sales had stagnated before the pandemic, but digital-card companies say Covid-19 has fueled a resurgence as people seek ways to celebrate and connect remotely without worrying how many hands touched the envelope en route.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Photo of mom working in bathtub leads to reflection on child care crisisAt the height of the pandemic, Heidi Metcalf Lewis, a mother of two from Maryland, was photographed by her husband after she had set up a work space in her bathroom.
Read more »
‘Home & Family’ To End With Season 9 on Hallmark Channel (EXCLUSIVE)After almost a decade, “Home & Family” is signing off of the Hallmark Channel. The morning show, which paused production twice amid the COVID-19 pandemic, is set to resume filming a…
Read more »
‘Home & Family’ To End With Season 9 On Hallmark ChannelHallmark Channel’s Emmy-nominated daytime lifestyle series Home & Family is coming to an end after the current ninth season, Deadline has confirmed. “The 9th and current season of Home & Fa…
Read more »
Roc Nation Pairs With American Greetings For Custom Card LineRoc Nation will have its own line of greeting cards and digital cards beginning later this year.
Read more »
This digital fitness platform brings the dance studio to your living roomI tried a ballet program from Steezy — a dance technology company that recreates the feel of a dance class at home.
Read more »