Swarovski has tapped Grammy Award winner Ariana Grande as brand ambassador, debuting with the holiday campaign at the end of October.
but it’s bonding with the American pop icon, singer and actress, who has been named its brand ambassador.’s essence of bringing joy to the world and I am thrilled that she is joining us as brand ambassador,” saidglobal creative director of Swarovski. “Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.
An advocate for inclusivity and women’s empowerment, animal rights, mental health, and gender, racial and LGBTQIA+ equality, the Grammy Award-winning artist is known for her four-octave vocal range and whistle register. Her 2019 album “Thank U, Next” delivered two Billboard Hot 100 number-one songs with its title track and “7 Rings,” making Grande the first solo artist to simultaneously occupy the top three positions on the chart.Grande launched her cosmetics brand R.E.M.
Grande said she was “thrilled” about being Swarovski’s brand ambassador and that it was “an honor to represent a house that shares my passion for creativity, pushes the boundaries beyond the world of jewelry and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.
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