It was a lengthy fight against the unions to land Chicago's first Walmart at North Ave and Cicero. The West Side big box store has been open since 2006, but 37th Ward Alderman Emma Mitts said it hasn't been easy. She fought hard to get the store in her ward and has worked even harder to keep it.
"Instead of looking at the bottom line, I think these retailers need to focus on where did they drop the ball," said Donnavieve Smith, associate professor of marketing at North Central College. "It's not a loss we want to have in our ward, so we will do whatever we need to do to to make it work, whether it's coming up with a new vision or working on vision already in place," said Dr. Elizabeth Lockhart, with the 37th Ward executive committee.
'Instead of looking at the bottom line, I think these retailers need to focus on where did they drop the ball,' said Donnavieve Smith, associate professor of marketing at North Central College. And this is why Dr. Smith is the marketing department.
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