Celebrities warn followers not to be duped by AI deepfakes

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Actor Tom Hanks, journalist Gayle King and YouTuber MrBeast said this week that their deepfake images are being used for sales or scams without their permission.

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On Monday, a “CBS Mornings” co-host warned thousands of social media followers that an AI-rendered image of her was falsely promoting a product that she has no connection with. A day earlier, an Oscar winning actor told people to “beware” of an AI image of himself floating around on the internet. The same day, a YouTube star with 188 million followers said AI-doctored content was trying to shill a “scam” using his likeness.

Representatives on King’s behalf “have requested that the fake video be taken down several times,” said Samantha Graham, vice president of communications at CBS News. “Gayle was made aware of this by friends who reached out to her about it.”“There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it,” Hanks, or false images purporting to be real, that featured King’s and Hanks’s doctored footage.

“Right now if I wanted to, I could get together and pitch a series of seven movies that would star me in them in which I would be 32 years old, from now until kingdom come. Anybody can now re-create themselves at any age they are by way of AI or deepfake technology,” Hanks told Buxton.“I could be hit by a bus tomorrow, and that’s it, but performances can go on and on and on and on.

“We saw this coming. We saw that there was going to be this ability to take zeros and ones inside a computer and turn it into a face and a character. Now that has only grown a billionfold since then, and we see it everywhere,” Hanks added. “I can tell you that there [are] discussions going on in all of the guilds, all of the agencies, and all of the legal firms to come up with the legal ramifications of my face and my voice — and everybody else’s — being our intellectual property.

Style is where The Washington Post covers happenings on the front lines of culture and what it all means, including the arts, media, social trends, politics and yes, fashion, all told with personality and deep reporting. For more Style stories,an AI-generated video of himself on Sunday. Like the ones of King and Hanks, the video depicted a false Donaldson, who has 188 million YouTube followers, making claims that the real Donaldson doesn’t endorse.

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