By 2023, Clothes in EU Need Eco Label, Campaigners Worry It’s ‘Incomplete’ at Present

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The 'Make the Label Count' campaign was formed to challenge the eco-credentials behind the EU's incoming clothing and footwear labels.

Under the current methodology, they say the PEF leads synthetics to rank better than natural fibers, creating distortions in the environmental impact of clothes on the market while becoming “misleading” to “well-intentioned consumers.” Currently, the methodology can cover 14 impact categories including climate change, ozone depletion, toxicity and resource depletion .

A storm brews on the fiber front over the methodology informing the EU on its incoming product labels.Within that, brands like H&M, C&A, Inditex, Decathlon, VF Corp., Nike and Lacoste; trade organizations such as Cotton Inc., the Fédération de la Haute Couture et de la Mode, the French Agency for Ecological Transition , the International Wool Textile Organization , Refashion, The European Confederation of Flax and Hemp , and textile and chemical makers like Gore-Tex maker W.L.


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