A clinical health psychologist speaks to Nature about Barbie’s influence on how women and girls view their bodies.
Credit: Warner Bros./Everett Collectionthe movie is a pretty pink phenomenon, raking in US$337 million around the world on its opening weekend this month — a record for a film helmed by a woman. Director Greta Gerwig’s film explores the legacy of the iconic doll, which has been put forward as a feminist icon but has also been criticized for being a passive sex object.
When we look at those specific slices, we do see some evidence that having some exposure to Barbie or other thin-type dolls similar to Barbie does impact young girls’ experiences of body image. For example, we see lower body esteem and greater thin-ideal internalization. There’s so much of the context that we are missing in these studies. We don’t know about the other aspects of the children’s social environment, whether in the immediate home environment, at school or other activities. For example, there was an interesting study that found a significant correlation between younger exposure to playing with Barbie and a greater drive for thinness as a young adult.
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