Ayala: Gunmaker made toxic masculinity a marketing strategy

Ayala: Toxic masculinity was at the root of Sandy Hook school massacre

Adam Lanza, Elaine Ayala

2/17/2022 3:32:00 AM

Ayala: Toxic masculinity was at the root of Sandy Hook school massacre

Remington Arms ’ marketing campaign for its Bushmaster AR-15 -style rifle was simple:...

Seth Wenig /Associated PressThe marketing campaign for the Bushmaster AR-15-style rifle was simple and direct.The message: This weapon makes you a man. A real man.“Consider Your Man Card Reissued,” said one of the ads that gun manufacturer Remington Arms used to promote sales of the semi-automatic rifle.

It reeks of toxic masculinity.The organization Brady United Against Gun Violence last year publicized other marketing materials the gunmaker produced. One was in the form of a quiz called the Man Test.“It’s game time, sunshine,” it said. “The simple man test that follows is all that stands between you and a return to man glory. Search your soul. Answer honestly. And let the truth decide your fate.”

Read more: San Antonio Express-News »

TikTok can't replace Instagram Reels yet. Here's why.Don't assume TikTok killed Instagram Reels. Here's why the fight for users is far from over. (via BigTechnology) BigTechnology it’s over. TechInsider BigTechnology Reels are really popular too. In fact, the popularity takes away screen time from Feeds and Story, which $FB monetizes at a higher rate. The more successful reels are, the more short-term revenue they lose. Over the medium term, they'll increase monetization.

Google YouTube new job opportunities in Web3, crypto and NFTsGoogle and YouTube are delving into Web3 with new roles for experts in NFTs, crypto and blockchain technology. Is the Web3 multichain?

Viral earworm 'Baby Shark' to get its own full-length movie in 2023Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know. Where is that fucking comet?

CDC lowers travel warning for cruise ships as COVID-19 cases fallInsider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.

Elon Musk donated $5.7 billion in Tesla shares to charity in NovemberMusk made the donations just as he was in the process of selling shares to cover taxes on the exercise of options set to expire in August this year. Lmao. 🥲 He give it to the UN? That's not charity that's wasting money.

Two American Airlines planes diverted due to passenger disruptionsTwo American Airlines planes were diverted due to passenger disruptions on Sunday. In one of the incidents, an 'unruly' passenger tried to open a plane door. Well they’ll have fun never being able to board a domestic US flight again… Lifetime ban on all carriers!