Since May, Google has begun rolling out a new form of search powered by generative AI, after industry observers questioned the tech giant's future prominence in providing consumers with information following the rise of OpenAI's query-answering chatbot, ChatGPT.
Google says that the AI-generated overviews are synthesized from multiple web pages and that the links are designed to be a jumping off point to learn more. It describes SGE as an opt-in experiment for users, to help it evolve and improve the product, while it incorporates feedback from news publishers and others.
A Google spokesperson said in a statement: “As we bring generative AI into Search, we’re continuing to prioritize approaches that send valuable traffic to a wide range of creators, including news publishers, to support a healthy, open web.” The new tool doesn’t allow publishers to block their content from being crawled for SGE, either the summaries or the links that appear with them, without disappearing from traditional Google search.
Google says that it designed SGE to highlight web content. “Any estimates about specific traffic impacts are speculative and not representative, as what you see today in SGE may look quite different from what ultimately launches more broadly in Search,” a company spokesperson said in a statement.
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