Less than a year since getting off the ground, the Professional Women’s Hockey League's inaugural broken televised or streamed and attendance records over and over, putting the sport in the spotlight like never before.
PWHL Boston Jessica Digirolamo and Kaleigh Fratkin celebrate after Fratkin scored late during the third period to defeat Montreal 4-3 in regulation.
“We all wanted things to happen faster, and it felt really difficult and challenging at times,” Hall of Famer and PWHL senior VP of hockey operations Jayna Hefford told The Associated Press. “But now when you look back on it, you have to wonder if everything happened like it should have been and at the right time to allow us to see the success that we’ve seen to date.”
“This has been in the works for quite a long time,” said Amy Scheer, the PWHL’s senior VP of business operations, who has also worked in the WNBA and NBA and for the NFL. “This has not happened overnight, and it continues to be a movement and it will have to continue to be a movement. There’s no time where we can take our foot off the pedal and feel complacent or feel comfortable. This is hard work every single day.
Cooky pointed to Chastain, Clark and others becoming the face of her sport to people beyond the fanbase as something women’s hockey needs. American Hilary Knight and Canadian Marie-Philip Poulin are the biggest stars at the moment, including Knight making an appearance on “Saturday Night Live” in 2018.
The PWHL has deals with companies running the gamut from equipment manufacturers like Bauer and CCM to Canadian Tire, Molson, Tim Hortons and Barbie. More agreements are coming soon, as is eventual expansion, though that will have to wait, as will increased salaries for players and other modifications.
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