Three artists argue that Shein's tech collects data on its customers to identify emerging trends—and that it hijacked their designs for profit.
California federal court yesterday. The artists argue that Shein has sold nearly identical copies of work they have created and sold themselves, using an artificial intelligence that can identify and mimic pieces of art.
“Like TikTok, Shein’s business model depends on collecting a shocking amount of data from its customers—which it then reverse-engineers into fashion trends,” the plaintiffs write in their complaint.
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