The National Retail Federation (NRF) predicts a slight decrease in Halloween spending this year, with Americans expected to spend $11.6 billion compared to last year's record-breaking $12.2 billion. Despite the decline, early shopping trends are increasing.
The National Retail Federation found that Americans are planning to slightly cutback on their Halloween spending this year after last year's record-breaking holiday.In its latest survey, the National Retail Federation said it expects Americans to spend $11.6 billion on Halloween in 2024, which is down from $12.2 billion a year earlier.Costumes and decorations are expected to be Americans' top two Halloween expenses. Last year, Americans spent about $4.1 billion on costumes.
“Interest in early Halloween shopping continues to be dominated by the 25-34 age group, with 56% of shoppers in this group kicking off their shopping before October,” Prosper executive vice president of strategy Phil Rist said. “Their love of the holiday is a key factor in this trend, with nearly half of this segment sharing that they plan to shop early because Halloween is their favorite holiday.
Halloween Spending Retail NRF Consumers
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