Amazon has put Zoox, the self-driving startup it bought for $1.3 billion, under its Alexa and hardware boss, suggesting a bold ambition that could challenge Uber and Lyft
said the deal is meant to "help bring [Zoox's] vision of autonomous ride-hailing to reality."
In an email to Business Insider, Amazon's spokesperson declined to comment on the company's specific organizational structure. Instead, the spokesperson pointed to theof the deal from June, which included statements by its retail chief Jeff Wilke, not Limp. The setup is slightly different from Amazon's other ambitious projects that deal with futuristic technology. When Amazon launched its Prime Air drone unit, it placed the team under Wilke's retail group, in part because of its direct relevance to deliveries. Kiva Systems, the warehouse robotics startup Amazon bought in 2012, was also placed under the operations team that runs the company's massive logistics network.
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