, plopping the supermodel into a video game universe in which she plays levels that mix banal daily tasks with delicious adventures. O’Herlihy was also responsible for directing Dua Lipa and Miley Cyrus’s “Prisoner” music video, an entertaining blood-soaked, neo-noir tour bus tirade, and has been a longtime photographer of Bella Hadid, giving the model a glamorous grainy pinup look.
O’Herlihy’s work directly reflects her own style. Her Instagram is full of saucy looks: In some, spliced in between stills of Tony Soprano and images of the late Anna Nicole Smith, O’Herlihy shows off her vintage, outré outfits. In one instance, she pairs a Hannah Montana top with a strappy bathing suit. In another, she delivers a corporate getup with a bite by posing in a slick suit with white cowboy boots. O’Herlihy is a chameleon, just like her wardrobe.
Her style, which feels like sassy cosplay at times, is a rejection of her strict upbringing. She was born and raised in Los Angeles, where she attended a Catholic school for nine years. “I was only allowed to wear blue shoes or white shoes, white socks or black socks, no nail polish, no jewelry,” she says. “I had used my time outside of school to make up for that loss of self-expression.
It is no surprise then that O’Herlihy, who is an avid archive researcher, is a vintage shopper. In every city she travels to, she goes to local thrift shops. “I’m a digital girl in a digital world, but I like vintage,” she says. She is particularly drawn to vintage T-shirts—she has a Gorillaz T-shirt on her eBay alerts—and is specific about the fits. “My T-shirts have to be a certain type of cotton. It has to be worn. It has to be thin,” she says.
O’Herlihy’s look feels like part of a new era in which those behind the camera also have star power. Her perpetually developing look and directing style has the same allure and appeal of her subjects, whether that is the Hadids or Cyrus. “There is an old-school way of thinking where a lot of older, respected artists and photographers who have been around for a long time never show their life, just their work,” she says. “I don’t want to do that. I want to do both.
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