Dozens of posts on X featuring images of Mario, including some created using AI tools like xAI's Grok, have been removed after a company called Tracer used AI to identify them and issue takedown notices on behalf of Nintendo. The notices, citing the Digital Millennium Copyright Act (DMCA), targeted both AI-generated images and fan art, raising concerns about the overreach of automated copyright enforcement.
Dozens of X posts containing images of Mario — including an AI-generated picture of the plumber holding a beer and a cigarette, created by The Verge using xAI’s Grok — were removed after a company called Tracer apparently used AI to identify the images and serve takedown notices on behalf of Nintendo .
One of the accounts listed by X posted last week that they had received a notice for AI-generated images that showed Luigi and Waluigi as IDF soldiers. But it seems like whatever process is being used here is also scooping up fan art posts.
AI Copyright DMCA Nintendo X (Formerly Twitter)
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