6% of Asian characters on streaming have lead roles and most have ‘proximity to whiteness,’ study finds

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6% of Asian characters on streaming have lead roles and most have ‘proximity to whiteness,’ study finds
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Of the top films and television shows on streaming platforms that included at least one Asian cast member in 2022, only 6% had an Asian character in a leading role, a new report found. The study, “A Balancing Act for Asian Representation: More Visible But Not Yet Specific,” released this week, found that despite strides in representation for Asian characters, the roles often overly “emphasize proximity to whiteness.

” In direct response to the study’s findings, Gold House researchers created and launched a new test this week — akin to the Bechdel-Wallace Test to evaluate gender representation in media — to analyze the quality of Asian American representation, which they call the Gold Story Test. “We decided that perhaps we could spark more conversation among students and creatives to create more affirming and authentic Asian character portrayals,” Chao said.

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