5 branding lessons from 'The Magic School Bus'
Authors Joanna Cole and Bruce Degan wrote the first book in 1986, and it was turned into a PBS TV series in 1994. Science television at the time was dominated by male figures, and this was an attempt to improve science education programming for girls and minority students in particular.premiered in 2017, appealing to a new generation and their nostalgic parents. There is even a live action movie in the works starring Elizabeth Banks.
With a smashingly popular and long-running brand, there are always branding lessons to be learned. Here are 5 branding lessons from The Magic School Bus and the iconic Ms. Frizzle:Learning about cell division or the ins and outs of geology might not necessarily be thrilling, and a book series with the goal of improving science education for underrepresented groups could easily become dull.