🛍️ Online browsing habits are being tracked by companies who can adjust prices to hook shoppers at just the right time, a digital expert has warned
such as checking prices and making multiple visits to items are being tracked by companies who can adjust prices to hook shoppers at just the right time, a digital expert who is calling for new protection for consumers has warned.
Prof Riefa said companies use different techniques that essentially focus on detecting and understanding what a consumer is doing online, but essentially every move a consumer makes online leaves a digital footprint that companies can use to glean insights about consumer behaviour.
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