Your online browsing habits could be costing you more than you think, expert warns

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🛍️ Online browsing habits are being tracked by companies who can adjust prices to hook shoppers at just the right time, a digital expert has warned

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such as checking prices and making multiple visits to items are being tracked by companies who can adjust prices to hook shoppers at just the right time, a digital expert who is calling for new protection for consumers has warned.

Prof Riefa said companies use different techniques that essentially focus on detecting and understanding what a consumer is doing online, but essentially every move a consumer makes online leaves a digital footprint that companies can use to glean insights about consumer behaviour.

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