Waitrose has cut a tan line scene from its Christmas advert after facing a backlash from a cancer charity and patients
The ad shows producers across the year as they grow and harvest food for the Christmas dinner table.One person who has melanoma wrote on Waitrose's Facebook post that she found it "absolutely astonishing that a company like yourselves should be showing farmers glorifying in their sun tans.
"This is a kick in the teeth for all melanoma patients and for all the organisations trying to educate everyone into the dangers of sun tans.The scene has since been cut completely from the ad. A Waitrose spokeswoman said: "Our ad celebrates the care and effort that our Partners and real farmers - who work in all weathers - put in to make sure our customers have what they need for Christmas.
"While we included some light-hearted and 'true to life' moments, we've listened to the comments made about the serious message of sun safety and will be using an updated version of the ad to address these concerns."
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