To celebrate the relaunch of Thebe Magugu’s international online store, the designer releases his second Heritage Dress capsule. Here the designer explains the incredible thought and research behind the project.
The designer cast a number of women whom he admires across many fields, including politician Lindiwe Mazibuko, lawyer Lita Miti-Qamata , rapper Nadia Nakai, actor Pearl Thusi, stylist Bee Diamondhead and fine artist Zandile Tshabalala. “All these people are incredibly special to me and very inspiring, and I wanted to bring them together to represent the heritage dress for what it is,” says Magugu.
Magugu uses the word “encyclopedic” to describe his brand’s ethos and he explains that he aims to capture moments and people that run the risk of being forgotten. He also commissioned three leading professors from the University of South Africa to deep dive into the customs and traditions of each culture’s mother and child relationships, and these essays will sit on the website alongside each dress.
This capsule might explicitly depict the relationship between mother and child, but motherhood is always a central theme to his work. “The idea of matriarchal figures keeps on coming up and I think it’s in part because of how I was raised,” says the designer on a Zoom call from his studio. “I always say the women in my family are the blueprint to my brand. Even my logo is two women on the floor holding hands, which is the sign of sisterhood and unity.
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