Black Friday has become a tradition for November, offering discounts and sales on many products from electronics to clothing.
Experts at BoohooMAN have analysed 98 terms related to Black Friday and sales over the last two years and calculated the monthly average in 50 cities across the UK. They used recent population estimates to then calculate the averages per 100,000 residents and used that number to rank the cities. Over 80% of searches occurred in November of each year but as brands put out deals much earlier and start advertising, the public start to plan and save for the biggest deals.
Rounding out the list is Preston with 3,484 average monthly searches per 100,000 residents. Black Friday sales allow retailers to sell any excess stock and merchandise at bargain prices, making it the ideal time for a wardrobe refresh. Many big-name brands will have leftover items from the summer before bringing in their full winter stock, and as trends are cyclical in nature, this is a time to grab something to wear for the next summer season.
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