TV birthplace of Fireman Sam and SuperTed turns 40
On 1 November 1982, at 18:00, S4C launched, initially with 22 hours a week of programmes, most being broadcast during prime time."It was very exciting," she recalled."I think anybody who spoke Welsh in 1982 was aware of the fight for S4C and the campaigning and protest - but then it arrived.
"The pressure on those of us who were fronting this was huge but we were aware of the fact that we were doing something historic, but oh my gosh were we nervous." Apart from prime time slots and the teatime slot for children, initially S4C took English language programmes from Channel 4, rescheduled to fit around the Welsh programmes.Image caption,
Beti George was a well-known presenter of the nightly Welsh-language news programme Newyddion and now presents Beti a'i Phobol on BBC Radio Cymruon 31 March 2010, Channel 4 became available on Freeview and S4C ceased airing English-language programmes."When we went on air in 1982 you still had to get up out of your chair to change channels, now you see 100s of channels and can watch me in the palm of your hand," she said.
"If you would have told me that 40 years ago I wouldn't have believed it. The industry has changed beyond recognition."Dr Elain Price, a lecturer in media studies at Swansea University said S4C was "highly innovative" in its early years."A flourish of independent companies grew across Wales producing fantastic programmes for the channel.
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