The Never Gonna Give You Up singer is on a mission to raise awareness about the condition.
“I went to have my ears checked. I have noticed over the last few years, and we have in-ears when we play live and I’ve been turning them down over the past few years because I’ve noticed that it’s been too loud when I come off stage. I can hear it ringing.“I do now have hearing aids, and I’m just getting on that journey, finding out when is good to use them. It’s usually at social situations. I’m not hearing a conversation at the other end of a dinner table,” he revealed.
“They got in touch and said ’Look, we want to make people aware of how that’s all changed and take away the stigma of wearing hearing aids,” he said of the collaboration.“They want to move that forward. It really matters to me because I’ve spent all my life relying on my ears to do all that… So it’s a massive part of my life,” he said.