Although indigenous peoples make up nearly a quarter of Peru’s population, they tend to be underrepresented in the media. Q-pop could change that
-pop offered an escape. He discovered the genre through a group of girls he befriended in secondary school. “My mind was blown,” he says. Part of-pop’s appeal among indigenous youth in Peru is simply that its performers look more like them than other pop stars do, Mr Tamayo explains. The same features he was ridiculed for at school—his prominent cheekbones, straight black hair and slight build—were what distinguished-pop under his first name, Lenin .
Although indigenous peoples make up nearly a quarter of Peru’s population, they tend to be underrepresented in the media. Quechua society is often depicted as a relic of Peru’s Incan past, and comedians still perform brown-face skits of Andean women onand in film. Peruvians “have to broaden their idea of what pop culture is, because I don’t fit into it,” says Mr Tamayo.-pop, which itself drew inspiration from American hip-hop. But two things make his efforts distinct.
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