Fast food chains are trying to prove they're down with the youth again, and I'm not lovin' it:
rankings? McDonald’s – of all places – has revealed a new throne for PC gamers to promote the launch of its new McCrispy burger in the UK., the fast-food giant revealed the chair, and I have to be frank: this is perhaps the ugliest gaming chair ever seen by human eyes. The race car-inspired main body is a ghastly yellow plastered with the word ‘McCrispy’ over and over, while the detachable head cushion bears the iconic golden arches of the McDonald’s logo.
These include a fry holder, slots for pots of dip, a stain-proof finish to protect the material from greasy fingers, and a small hot box ‘to keep your McCrispy warm during game-play’. Yes, they hyphenated the word ‘gameplay’. I am literally begging companies to consult with some actual games industry peeps before embarking on these schemes.
KFC made its own outlandish pitch to gamers with its ‘I Love You, Colonel Sanders!’ comedy dating simThis is just the latest effort from fast-food chains to appeal to the ever-growing ‘gamer market’, and I’m not lovin’ it.that it encompasses all types of people, and it might sound cynical of me, but it’s not as simple a marketing avenue as many big non-gaming brands seem to think.
Some have fared better than others, mind you. Many companies try to use games as a nice easy angle for advertising – take Monster Energy plastering Wraith from Apex Legends all over cans of Monster Ultra, for example – but there does seem to be a trick toThe answer: don’t take yourself too seriously, because gamers certainly don’t. KFC is inarguably the champ here: back in 2020, the fried chicken titan revealed the, a gaming PC with a built-in chamber to keep your wings warm.
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