Li Ziqi is famous for idyllic videos of her life with her grandmother in rural China.
A Chinese influencer, with a huge global following and the approval of the Communist Party, has returned to the internet after a three-year hiatus.
Her return, welcomed by fans around the world, comes amid a government crackdown on influencers whose content they deem "inappropriate". But Li is among those who has survived official censure. Her huge following on YouTube and TikTok, which are banned in China, has led to questions about whether her videos are akin to soft propoganda.
Li has always been a darling of state media. Xinhua called her the "vlogger who amazes the world with China's countryside life" and China Daily praised her for "spreading Chinese culture to the world". Li shot to fame internationally during the pandemic, when China's relationship with the West began to sour. Locked in their homes, millions of people abroad were fascinated with her videos. China's lockdowns, while harsh and sweeping, were largely enforced in the cities.
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