Inside the war on fake consumer reviews 📝: Megan McCluskey (MegzyM27)
, Dean, a former federal criminal investigator, explains that she became leery of the dental practice when she spotted that 195 of its 202 Facebook reviews were posted over just three days in May. Previously, the clinic had gone years with only a handful of reviews.
Dean created Fake Review Watch after having her own harrowing ordeal five years ago. She chose a psychiatric practice based on reviews she read on Google and Yelp, but then had a very negative experience there that left her upset and extremely frustrated about being manipulated by the reviews. “We’re not just talking about five-star ratings,” she says. “We’re talking fake stories about people feigning various mental illnesses and claiming to be helped by the practice.
. These are steps in the right direction. But experts say the battle against fake reviews can’t be won without turning up the heat to full blast.The pandemic forced a less-experienced cohort of online shoppers to do more of their purchasing on the internet. These shoppers came to lean on reviews more heavily, says, head of Henley Business School’s department of marketing and reputation at the University of Reading.
“Groups that solicit or encourage fake reviews violate our policies and are investigated and enforced upon appropriately,” a Meta spokesperson says.
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