The This Morning presenter's career has now spanned out over decades but her early days in front of the cameras are now being re-examined after sources claim that she was told to not wear a bra on set.
Holly Willoughby was allegedly told by bosses to appear on kids TV shows without a bra in a bid to appeal to more male viewers.
The 42-year-old quickly became a household name thanks to her appearances on BBC shows including CBBC at the Fame Academy and ITV shows including Ministry of Mayhem and CD:UK. The source told the publication: "Before I knew who Holly even was, I saw her without a bra on and asked a director who she was and why she was dressed like that.
One user said: “Another scandalous case of misogyny in the industry!” while others condemned the decision of “likely male bosses” for ordering the star how to dress.
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