Cartier\u2019s freshly refurbished Japanese headquarters in Tokyo\u2019s Hanzomon quarter are\u00a0not just an elegant, understated head-turner, the project is also a quiet case study in how a marque\u2019s visual identity can be effectively channelled into something so quotidian as an office space.\u00a0\nFor Tokyo-based studio I IN, the specific challenge...
Red, a colour long associated with Cartier, appears in strategic locations – in the plush circular sofa in the foyer, sheathed infabric; in the raised tatami-matted platform whose piping was created by Kyoto-based artisans Hosoo; and as accents in the staff locker room.
On every metric, the mood board is resolutely luxurious, not least a harmonious interpretation of a French brand that’s overlaid with a quiet Japanese presence. And with bracing forested views of the Imperial Palace’s gardens, to boot. This is no mean feat. As Terui and Yuyama point out, office spaces tend to be very functional with limited scope to express a brand’s identity. But as the pair’s work on Cartier’s Japanese headquarters shows, an imaginatively conceived office can also allow its staff ‘to feel and touch the brand’s identity every day on a deeper level’. §
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