A tiny design tweak can make a big impact.
Subtle logo changes often attract a fair deal of amusement, fun poking and even outright criticism. We've all seem comments on social media along the lines of 'you paid someone how much to change the hex number of the brand colour by one value?'
from Optima to a font that has some of the subtlest serifs we've ever seen. The tiny flicks could almost pass unnoticed, but they make a significant contribution to the overall presence of the design, giving it more weight and helping it stand out from all those sans serif fashion logos out there just a little bit.
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