I've been writing about technology for most of my adult life, focusing mainly on legal and regulatory issues. I write for a wide range of publications: credits include the Times, Daily Telegraph and Financial Times newspapers, as well as BBC radio and numerous technology titles.
A year before it's required to abide by tough new rules, Google 's decided to stop serving political advertising in the EU. The upcoming Regulation on Transparency and Targeting of Political Advertising, due to come into force next October, is simply too difficult to comply with, it said.
"For example, the TTPA defines political advertising so broadly that it could cover ads related to an extremely wide range of issues that would be difficult to reliably identify at scale," said Annette Kroeber-Riel, vice president, government affairs and public policy for Europe. "There is also a lack of reliable local election data permitting consistent and accurate identification of all ads related to any local, regional or national election across any of 27 EU Member States. And key technical guidance may not be finalized until just months before the regulation comes into effect." Google believes it's done all it can in terms of regulating political advertisers, bumping up transparency requirements to include identity verification and in-ad disclosures that clearly show who paid for each ad. It's also laid out disclosure requirements for the use of synthetic or digitally altered content in election ads, maintained a dedicated Political Ads Transparency Report and restricted how advertisers can target election ads.NYT ‘Strands’ Today: Hints, Spangram And Answers For Friday, November 15th "As a result, there is more transparency regarding political ads on our services than there is for comparable television, newspaper or radio ads," said Kroeber-Riel.Political ads must carry a transparency label and an easily retrievable transparency notice with information including the ad's sponsor, the election or referendum to it's linked, the amount paid, and any use of targeting techniques. Targeted ads will only be allowed under strict conditions, needing specific consent, and special categories of personal data, such as racial or ethnic origin or political opinions, can't be used for profiling. And to prevent foreign interference, the bill includes a ban on the provision of advertising services to third country sponsors in the three months before an election or referendum. This isn't the first time that Google has withdrawn political advertising in a particular jurisdiction after concluding that it was too difficult to comply with regulations—it's made similar decisions with France, Canada and Brazil over the last three years."We know political ads are a valuable resource for voters to find information and for candidates to share their message, so we regret that we have to take this step," said Kroeber-Riel. "Ahead of any election, people need access to useful, relevant and timely information and we’ll continue to invest in the people, policies, technology, products and partnerships necessary to display authoritative information and tackle disinformation and harmful content across our services."Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.Insults, profanity, incoherent, obscene or inflammatory language or threats of any kindContinuous attempts to re-post comments that have been previously moderated/rejectedAttempts or tactics that put the site security at riskProtect your community.
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Google says it will stop serving political ads in the EUGoogle has announced it will stop showing political ads to users in the EU next year due to uncertainties around the bloc’s new transparency regulations.
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Google will stop serving political ads in the EU, including on YouTubeAnna has been a freelance writer for more than a decade. In that time, she's covered everything from electronics to esports, from marketing to magic. Her tech and entertainment reporting has appeared on Ars Technica, Mashable, Digital Trends, and more. She especially loves playing, making, and geeking out over video games.
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