Love Island star Maura Higgins dazzled at the Time 100 Gala in New York City while simultaneously announcing her participation in the US version of Dancing With The Stars, signaling a major expansion of her career in the United States.
Maura Higgins captivated attention at the 2026 Time 100 Gala in New York City on Thursday evening, showcasing a stunning silver strapless gown. The 35-year-old Love Island star, currently expanding her presence in the United States following her appearance on the US version of The Traitors, looked radiant in the eye-catching ensemble.
The corset gown featured a distinctive cone bra and a flowing sheer skirt, perfectly accentuating her figure. She complemented the look with towering heels and elegant silver earrings, while styling her brunette bob in a sleek, loose style and completing her look with sophisticated makeup. Higgins radiated confidence as she walked the red carpet at the prestigious event held at Jazz at Lincoln Center.
Beyond the gala, Higgins’ Stateside ambitions are reaching new heights with the announcement of her participation in the upcoming season of Dancing With The Stars this autumn. This marks her debut on the US adaptation of Strictly Come Dancing, and she was the first contestant revealed for the 35th season. Sources suggest this move could lead to a substantial £5 million payday, fueled by a surge in offers from American shows and brands eager to collaborate with the rising star.
The news was enthusiastically shared on the show’s Instagram account, highlighting her journey from seeking love to building trust and now aiming for the coveted Mirrorball trophy. Higgins herself expressed her excitement on social media, stating 'I TINK IM VERY EXCITED!
' Her interest in the show was previously voiced during her time on The Traitors, where she acknowledged the challenge but expressed her willingness to embrace it, particularly drawn to the glamorous costumes and spectacle. Higgins’ growing popularity in the US stems from her initial success on Love Island in 2019, which has opened doors to numerous opportunities. Industry insiders report that shows and brands are actively vying for her involvement, recognizing her appeal and potential.
Beauty brands are particularly interested in securing her as a brand ambassador, anticipating a lucrative partnership given her striking looks and dedicated fan base. Discussions are also underway for a potential fly-on-the-wall documentary series chronicling her ascent in America, and further opportunities are emerging within Disney following her acting debut in the film The Spin.
Her career trajectory has evolved from influencer and fashion collaborations to hosting roles on Love Island USA, Love Island Games, and Love Island: Aftersun, alongside a memorable appearance on Dancing On Ice in 2020. This strategic career progression, supported by representation from the US-focused public relations agency Align, positions her for continued success in the American entertainment landscape
Maura Higgins Time 100 Gala Dancing With The Stars US Entertainment Love Island
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