Sulinna Ong, a seasoned music industry executive, has been appointed as the creative and innovation manager for U2. Ong brings flair, finesse, and clarity to both the art and the audience, having worked across the music industry at record labels, artist management, live, and tech. Her appointment was made by U2's four band members, who praised her understanding of their work and vision for the future.
Sulinna Ong at the Billboard Women in Music 2025 held at the YouTube Theater on March 29, 2025 in Los Angeles , California.in leading the band’s management.
Ong, whose role will focus on creative and innovation, will report directly to U2’s four band members:“What’s struck us about Sulinna is the flair, finesse and clarity she brings to both the art and the audience,” the band shared in a statement.
“She understands what we’ve built and where we want to take it. ” Added Irving: “The band made the right call. Sulinna is one of the best executives in music, with a career built on judgement, taste and an instinct for where culture is now and where it’s going. ” Prior to joining Spotify, Ong worked across the music industry at record labels, in artist management, live and tech.
She has been named to“My years at Spotify have been a significant part of my career and I leave the team there with enormous respect for what we have built,” Ong said in a statement.
“U2 are one of the most important bands in the world, artistically and culturally, and have used their platform with purpose across every chapter of their career. The opportunity to work alongside them, and alongside Irving and Jeffrey, who have shaped what modern artist management is, was one I couldn’t pass up. We have ambitious plans for what’s next, and I’m ready to get to work.
” U2 has charted 34 songs on the Hot 100, including two No. 1s with “With Or Without You” and “I Still Haven’t Found What I’m Looking For. ” On the Billboard 200, the band has 24 entries, with eight No. 1 albums. Earlier this month, the band wasin Mexico City for its new, still unreleased, song “Street of Dreams.
” As shared in a press release, the track is “from their yet-to-be announced next studio album, due for release later this year. ”
U2 Sulinna Ong Creative And Innovation Manager Flair Finesse Clarity Art Audience Music Industry Record Labels Artist Management Live Tech Youtube Theater Los Angeles Billboard Women In Music Spotify Artist Management Modern Artist Management Hot 100 Billboard 200 Mexico City Street Of Dreams Next Studio Album
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