Burberry has partnered with the historic Hôtel Belles Rives, located in Cap d'Antibes, for a summer expansion of their hospitality push. The hotel has been undergoing a makeover, including applying Burberry's signature check in a darker blue shade to various elements of the hotel and its beach club.
is expanding its hospitality push this summer to the French Riviera , teaming with the historic Hôtel Belles Rives in Cap d’Antibes for aOnce home to F. Scott Fitzgerald and a favorite of the likes of Ernest Hemingway and Gertrude Stein, the Art Deco hotel is getting a makeover just in time for thereworking its signature check in the hotel’s own, slightly darker blue shade and applying it across the beach club, appearing on parasols, sun loungers and director’s chairs, and even on a redesigned version of the hotel’s original 1920s elevator.
Burberry logos can be found on the hotel’s jetty, beach club doors, and ice lollies, served on the terrace and La Passagère, the one-Michelin-starred restaurant led by chef Aurélien Véquaud. Both locations are also dressed with Burberry-coded cushions and umbrellas, for maximal social content visibility.
A classic Riviera holiday spot, the hotel, which has 43 recently renovated rooms and suites, also offers guests access to the hotel’s private beach, the Belles Rives Beach Restaurant, the Water Sports Club, and custom experiences, including water skiing in the bay where the sport is said to have been born. It’s also equipped with a bar named after the author of “The Great Gatsby” and a Valmont beauty corner.
There, the house cut its check pattern into the croquet lawn, branded the buggies, offered hot-air balloon rides, and created Burberry-branded sports and pool accessories.
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Burberry Hôtel Belles Rives Cap D'antibes French Riviera Relaunch Signature Check Darker Blue Shade Luggage Checks Social Content Visibility
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