BERLIN: Online fashion retailer Zalando has launched a pilot to deliver orders placed by customers in Paris on the website of Adidas as it extends moves to allow brands to use the logistics network it has built for its own ecommerce business.
The scheme comes as Adidas is rapidly expanding ecommerce, seeking to double online sales in two years to 4 billion euros by 2020. It forecasts that its margins should improve as its"partner program" expands because the sales commission business, and providing logistics and advertising services, is more profitable than its core online retailing operations.
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