SEOUL: YouTube will launch its first official shopping channel for live commerce in South Korea on Jun 30, Yonhap news agency reported on Wednesday .
The new channel will operate in the Korean language and will start as a 90-day project. In the beginning, it will provide a live-commerce platform to companies and plans to livestream shopping content from about 30 brands, Yonhap and other Korean media said, citing people familiar with the matter."We may experiment with a variety of YouTube Shopping features from time to time," a YouTube spokesperson said, without elaborating.
Source: News Formal (newsformal.com)
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