Yours sincerely: Singles charmed by Japan letter-writing scheme

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TOKYO — Sick of swiping and tired of Tinder? Old-fashioned love letters may be the answer, says one Japanese city whose unusual matchmaking scheme has been a surprising success.

Singles in southern Japan's Miyazaki are being encouraged to put pen to paper in a low-tech search for their soulmate, part of municipal efforts to boost the low birth rate.

Compared to online dating,"it takes longer, and inspires you to imagine the person you're in communication with," said Ms Rie Miyata, head of a local consulting firm commissioned to run the scheme. Applicants are screened by Ms Miyata's team and paired with potential suitors based on information they submit about themselves like their favourite films, books and sports.

"Looks are often a decisive factor" when searching for a partner,"but in letters, you are judged by your personality," Ms Miyata said.

 

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