to the marketing and advertising industry in Singapore and the regionA global media and tech company that reaches almost 900 million people worldwide, Yahoo connects people to their passions -- from finance and news to shopping, gaming and sports – with the trusted products, content, and tech that fuel their day.
However, Yahoo faced significant challenges, primarily with in-person client engagements during the pandemic. Additionally, Yahoo had to find creative and engaging ways to build awareness for its rebrand amidst a lack of understanding about its ad tech capabilities amongst its clients and educate them about the extensive business offerings from Yahoo beyond its suite of iconic, trusted brands such as Yahoo Finance and Yahoo Mail.
To implement the strategy, the SEA sales team introduced several new initiatives. Among the new initiatives undertaken by the team was leveraging speaking, sponsorship, and thought leadership opportunities at top trade virtual events in SEA, offering expertise and advice to increase brand visibility and drive business leads. As restrictions eased, the team pivoted to physical events, taking advantage of in-person engagements that potential clients preferred.
Showcasing capabilities, trendsetting work and expertise, the team explored and participated in top-tier industry awards to establish its competitive edge, and build client confidence and trust.
Source: News Formal (newsformal.com)
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