Some Brazilians have eschewed yellow and green in recent years, which were associated with outgoing President Jair Bolsonaro and his far-right base.
The trend “aims to reclaim pride in the national colours, giving all Brazilians a sense of belonging, regardless of their politics”, said course coordinator Katia Lamarca of the European Design Institute in Sao Paulo. “Brazil is the country of football, and it’s important for fashion to be attuned to what consumers – who are also football fans – want,” said fashion analyst Paula Acioli. “It has to have the right timing, be attractive and be assertive.”
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