Women fight for funding in man's world of tech startups

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SAN FRANCISCO: Lauren Foundos has excelled at just about everything she has put her mind to, from college sports and Wall Street trading to her ...

SAN FRANCISCO: Lauren Foundos has excelled at just about everything she has put her mind to, from college sports and Wall Street trading to her Forte startup that takes workouts online.

Money invested in startups in their earliest days, perhaps when they are no more than ideas or prototypes, is called"seed" funding. Foundos brought on a"right-hand man", a male partner with a British accent, to provide a more traditional face to potential investors and increase the odds of getting funding.

About 44 per cent of female founders surveyed told of harassment such as sexual slurs or unwanted physical contact while seeking funding. Gilliam took the idea of village savings circles she had seen thrive in places such as Africa and built it into a free mobile app, adding artificial intelligence and partnering with financial institutions.

"One thing about women-owned, black-owned startups: Because there is such a high bar to get support our businesses tend to be scrappier, stronger and more resilient."Women-led startups tend to be on the outside of the"pipeline" that unofficially funnels entrepreneurs to venture capitalists, according to Kapin and others.

 

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