A few years ago, jewellery designer Simone Ng underwent a major surgery, which left her with a three-inch scar. The scar was meant to lighten over time, but every time she glanced in the mirror, she noticed that it was still visible.
But Ng was met with resistance from her family members towards her desire to get inked. “I realised that very few people actually understood what a tattoo is. The older generation associates tattoos with underground vices and rebellion, but from my research, that was not its origin. In medieval times, it was quite common for people to have tattoos on their faces to differentiate which tribe they were from,” Ng mused.Over time, people have gotten tattoos for various reasons, she noticed.
Different motifs are used throughout the collection to bring these themes to life. Roses, for example, are used to symbolise love. The sword and anchor is used to symbolise courage, while the butterfly is used to symbolise beauty. The skull is used to symbolise life. Every piece is also a “one-in-the-world” design. In addition, several pieces in the collection are transformable, and some even have hidden elements of surprise. The Beauty of Life cocktail ring, for example, can be opened to reveal an 18k rose gold skull, set with a Colombian emerald and surrounded by a halo of diamonds.
Ng is certain that this trend will also take off in Asia. Here in Singapore, male clients have increasingly approached Simone Jewels for bespoke pieces. “They come in and they are a lot more detailed in sharing exactly what they want,” said Ng. “They don’t just say they want something chunky or trendy. It’s all about storytelling, like making something that reminds them of their alma mater, or incorporating their children’s initials.
When it comes to how much men are willing to spend on jewellery, Ng says that for both male and female clients, it depends on their knowledge of jewellery and gemstones, as well as their lifestyles. “We have knowledgeable male clients who buy into rare gemstones at up to six digits, and also those who are still learning and spend on smaller, everyday wear items to enjoy,” she said.
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