Who is the Japanese CEO of UNIQLO Singapore, who loves chicken rice and nasi lemak?

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Yuki Yamada, who moved to Singapore in 2019, talks UNIQLO’s expansion in the country, its sustainability efforts and life in the Lion City. Where does he go for his fix of local food?

When UNIQLO’s latest outlet in Singapore opened in Ang Mo Kio in March this year, it drew a substantial crowd awaiting to enter the store even before opening time.First launched in 1984 in Japan, UNIQLO – a portmanteau of the words “unique” and “clothing” – has grown into a globally recognised brand known for its minimalist, affordable basics.

On weekends, the outdoorsy 43-year-old father of two is usually decked in the Dry EX T-shirt and shorts. Yamada chats with CNA Luxury about UNIQLO’s plans for Singapore, the importance of sustainability and community projects, and his favourite spots and activities in the Lion City.UNIQLO HAS ANNOUNCED THAT IT WILL BE OPENING A TOTAL OF FIVE NEW STORES IN SINGAPORE THIS YEAR. WHAT IS THE REASON BEHIND THE EXPANSION?

UNIQLO adopts the sustainability mission"Unlocking the Power of Clothing" aligned to our belief that clothing has the power to change the world for the better. Advancing towards a new business model, we will demonstrate a new type of industry to the world, where apparel contributes meaningfully to a more sustainable society.

I would say each job posting brings its own unique memories. My first job posting brought me to the UK in 2010. Back then, everything was a brand-new experience for me as it is very different from Japan, from the working style to the culture.

 

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