What in the Wordle? Five-letter puzzle craze goes global

The online word game 'Wordle' has gripped the attention of millions around the world

"The great thing about it, is it only takes a few minutes, usually, and it's a very nice, tiny distraction," said the 65-year-old from the Washington suburbs. Only one word is offered up per day, and it is the same for everyone. Can't crack today's puzzle? You'll just have to wait until tomorrow for the next one.

Its designer Josh Wardle, a software engineer based in Brooklyn but originally from Wales, has decided not to monetize the game."I think people kind of appreciate that there's this thing online that's just fun," Wardle told The New York Times on Monday. "It's not trying to do anything shady with your data or your eyeballs."

Its developer Steven Cravotta, now 24, says he initially "had no idea what was going on" when his app starting logging more than 40,000 daily downloads.For Mikael Jakobsson, a research coordinator for the Massachusetts Institute of Technology Game Lab, Wordle falls into the "gap-filler" category, a game "that you can pull out when you're waiting for a friend or… for the bus.

Rachel Kowert, a psychologist specializing in video games, also points to the social comparison theory, which holds that everyone wants to evaluate themselves in relation to others.

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